In November 2025, Nicole Brachetti Peretti, the Founder of NJF Holdings, contributed an article to MonacoLife outlining how women’s sport presents a strategic opportunity for Monaco to extend its already strong global reputation of elite sport with the same precision and vision as it has done with Formula 1, tennis, and football. She notes that if the Principality backs women’s sport with the same conviction, it would set the benchmark for Europe: discreet in scale, unmistakable in influence.
Why Monaco
In the article, Nicole outlines how Monaco, unlike other larger nations which are constrained by bureaucracy, has a concentrated ecosystem of capital that could allow it to move from concept to implementation within a single season
She argues that a “Monaco model” for women’s sport wouldn’t necessarily require creating a full national league. Instead, it could link what already exists from Monaco United, AS Monaco Women, and growing private investment that aligns with a maturing European market, where women’s sport is attracting serious capital and record audiences. By applying the same quiet excellence it has shown in motorsport innovation and environmental diplomacy, Monaco could establish itself as the European benchmark for women’s sport governance and development.
Why Now
This is the right moment to have this conversation, Nicole argues, for three reasons: Local momentum, with Monaco Clubs showing signs of commitment; growing private investment; and evolving soft power. “For a country known for elegance, precision and discretion” and given the nature of influence today, “leadership in women’s sport would be a natural extension of its global identity” Nicole notes.
Nicole outlines practical first steps that wouldn’t require major announcements. These include: improving training facilities and high-performance coaching, building school partnerships for athlete pathways, securing broadcaster agreements for regular match visibility, and hosting roundtables during existing major events, like Sportel, the Grand Prix, or Monte-Carlo Masters, to position Monaco as a convening hub for European women’s sport.
The article concludes noting that Monaco has never been defined by its size but by its ability to set standards others aspire to. If the Principality backs women’s sport with the same conviction shown in motorsport and diplomacy, it would set the benchmark across Europe.